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The American Diabetes Association wanted to expand its trusted brand presence and authority into the digital space. The solution was comprehensive long and short-form Q&A content that provided relevant, accurate information on diabetes-related topics of interest to its members across web and mobile platforms. ada  ›

Trusted retirement association AARP wanted to expand its brand presence and authority by providing relevant, accurate information on myriad topics of interest to its members across web and mobile platforms. The solution was a comprehensive long and short-form Q&A format that provided accurate, relevant answers to questions on a range of topics, especially on Medicaid. aarp.org  ›

Leading orthodontic manufacturer Align Technology wanted to expand the digital brand reach for Invisalign braces. The solution was to create engaging, authoritative, evergreen content for both web and mobile platforms in a voice and style that matched the Invisalign brand. The resulting Q&A format established Invisalign as an authoritative, go-to source of information, and greatly expanded brand reach across the target demographic. aligntec.com  ›

Trusted celiac disease and gluten-free information website Celiac.com wanted a better user experience to drive audience engagement, increase average visit time, and improve advertising opportunities and results on the platform. They needed a solution that would work with their existing customized software. The solution was a more user friendly, photo-heavy layout, with better site organization, more intuitive taxonomies and site categories. celiac.com  ›

Trusted toothpaste company Colgate want to expand its brand reach and build its presence online. The solution was to create engaging, accurate, evergreen content across a range of oral health topics for both web and mobile platforms. The results included friendly, helpful, authoritative Q&As that continue to position Colgate as a reliable, trusted source of oral health information. That content currently supports myriad brand campaigns by Colgate. colgate.com  ›

Respected international data and media solutions company Datos Group needed high quality topical content that would rank well for their client-targeted keywords, and they needed it on quick notice and tight deadline. The solution was a series of long-form articles that were placed in numerous digital magazines and news outlets, and which met their demand perfectly. The result was strong client satisfaction and retention. datosgroup.com  ›

Major skincare brand Dove wanted both long and short-form content to expand its brand authority and reach in the digital space. The solution was to create engaging, accurate, evergreen content across a range of skincare and related topics, and to position that content on the Dove and DoveMed websites. Results included accurate, relevant answers to common skincare and related questions in the Dove brand voice and style. That content currently supports dozens of targeted brand campaigns for Dove. dovemed.com  ›

Landing page leaders InstaPage wanted a Google text ad and landing page strategy to increase the number of requested product demonstrations via form submission for a blue chip client's marketing cloud product. The solution was a group of distinct Google text ads and a landing pages with a clear call to action. instapage.com  ›

Leading medical device, pharmaceutical and consumer manufacturer Johnson & Johnson sought to expand its digital brand authority and customer reach. The solution was engaging, accurate, evergreen content across a range of related health and medical topics for both web and mobile platforms. Results included Q&A formats that provided accurate, relevant authoritative answers to common health and medical questions in the Johnson & Johnson brand voice and style. Johnson & Johnson ›

To fulfill their mission to promote cultural unity and identity among the cross-border community between Mexico and the United States, NorthAmericanProject.com needed high quality content delivered on deadline. The solution was a series of stories and articles on art, culture, food, history, politics and news that reflected the interests of the cross-border readership. Paired with editorial contributions, the results led to some of the most popular content on the site, and helped to advance the magazine's mission. northamericanproject.com  ›

Oracle required a Google text ad and landing page strategy to increase the number of requested product demonstrations via form submission Oracle's Maxymiser marketing cloud product. The solution was a group of five distinct Google text ads and a landing page with a clear call to action. orcale.com  ›

Premier biopharmaceutical company Pfizer wanted to leverage its brand authority and reach online. The solution was comprehensive Q&A format that provided accurate, relevant answers to thousands of questions on a range of prescription and over-the-counter drugs. The result was successful customer engagement over time. pfizer.com  ›

Reputation.com needed to know the variables that affected URL movement in Google's search results so they could craft web content that met client targets. The solution was to build a team of engineers and content producers to run targeted data tracking and site ranking experiments driven by keyword-rich original content. The result was a proprietary product called MyEdge, which drove strong revenue growth. reputationdefender.com  ›

Ambitious startup Sharecare.com wanted to provide users with relevant, accurate health and medical information on myriad topics from multiple healthcare professionals and brand partners. The solution was a Q&A format that provided accurate, relevant answers in a voice and style unique to each professional, in both long-form for web, and short-form for mobile. sharecare.com  ›

Emerging search optimization firm Victorious was looking to optimize and improve their company website, with a focus on content strategy, content, landing pages, speed and user experience. The solution was a data-driven plan based on a site diagnostic that identified issues affecting search engine indexing, duplicate content, and alignment of landing pages with mission focus. victoriousseo.com  ›

Trusted pharmacy and drugstore brand Walgreens wanted to expand its brand presence and authority by providing relevant, accurate health, drug and medical information on myriad topics across web and mobile platforms. The solution was a comprehensive long and short-form Q&A format that provided accurate, relevant answers to thousands of questions on a range of prescription and over-the-counter drugs, which resulted in successful audience engagement over time. That content continues to be a centerpiece of customer soft-marketing for the Walgreens brand. walgreens.com  ›